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Purva Bluemont- Coimbatore

Puravankara reaches out to their customers in Coimbatore with innovative experiential marketing techniques.

Coimbatore, 19, Nov, 2011 :Puravankara Projects Limited, one of the leading real estate companies of the country launched its first luxury property in Coimbatore, Purva Bluemont in May 2011. This property institutes the idea of ‘Modern Contemporary Luxury’ and to promote this idea further, they have reached out to their prospects as well as the customers who have already bought their flats in the project over the weekend, with new, innovative and experiential marketing techniques. This is a first time that a developer has taken such an initiative that is transparent and provides a unique opportunity to the existing customers, prospects, financing bankers as well as the media to interact with each other to understand the pulse of realty market.

Puravankara’s heritage is based on the promise of delivering lifestyle experiences beyond expectations and conceptualizing homes in a holistic approach in an effort to cater to all facets of a homeowner’s imagination. With continual delivery of well thought out, reputed, iconic properties, Puravankara has once again adopted the best practices of marketing by reaching out to their customers who have already booked with them and also target decision makers, influencers and users within each selected catchment area and in turn helping them choose their dream home.

Purva Bluemont

Purva Bluemont is a reflection and replication of a much desired convenient, enriching and value added modern lifestyle, which has been presented to a group of their target audience over an informal evening get-together and a detailed project presentation. This platform has enabled the new prospective customers to exchange the experiences of the booked customers along with understanding the transparent processes of the Organization. The Customer Relationship Programme that Puravankara have undertaken has sent across a single message of Transparency as well as Opportunity for both old as well as new customers.

Commenting on this occasion, Mr. P.C. Sukanand, Sales and Marketing - Director said,” At Puravankara we believe in doing things differently. We have been the pioneers of community living in South India and have always maintained that it is very important to ensure that our customers are actually our biggest Brand Ambassadors. Our effort has been to continually improve and optimize our efficiency in both construction as well as marketing our projects and we felt that this event gives our new prospective customers a platform whereby they can have transparent interaction with old customers, our teams as well as financial institutions”.

Located on Trichy Road, in Singanallur – one of the most upcoming residential areas of Coimbatore, Purva Bluemont sitting on a 16.86 acre land offers the discerning home owner the opportunity of convenience, luxury and apartments that are designed to offer a perfectly balanced contemporary lifestyle. Conceptualization of Purva Bluemont has been based on maintaining present day designs with peace and tranquillity within the hustle and bustle of modern City life. Hence, each luxurious 2 and 3 bedroom apartment is not only elegant but also spacious and designed with care.

With a well-planned layout of 1116 units and offering 80% open space, state-of-the art amenities including clubhouse, swimming pools, outdoor sport facilities and much more, Purva Bluemont caters to every need, ensuring an elevating lifestyle experience for our home buyer.

Situated close to the Airport and the City Centre, on the main Trichy Road, Purva Bluemont is extremely well connected. With its inviting landscape and prime location, these apartments ranging from 1352 sq. ft to 1872 sq. ft are the quintessential representation of luxury, modernity and convenience.

Puravankara: Spearheading a revolution in real estate in India

Since inception in 1975, Puravankara has one mantra for success, ‘Quality’. Apart from this, values like uncompromising business ethos, focused customer centric approach, robust engineering, in-house Research and Development has created the leading real estate brand.  Since then the Company has moved ahead from strength to strength successfully completing 36 residential/ commercial projects across Mumbai, Bengaluru and Chennai and presently developing 17 residential / commercial projects. Till date, 8000 homes have been handed over to the end users. With a strong commitment to work and ethos, Puravankara has been creating unique propositions, uncompromising quality products, fair business practices and a highly scalable execution capability.

The Group began operations in Mumbai and has established a considerable presence in the real estate industry in the metropolitan cities of Bangalore, Kochi, Chennai, Coimbatore, Hyderabad, Mysore and overseas in Dubai and Colombo. Puravankara has the distinction of being the first developer to obtain FDI in the Indian real estate industry through its joint venture with Singapore based Keppel Land Limited, the property arm of the 54% government owned conglomerate, Keppel Corporation Limited and are currently developing two projects in Bengaluru and Kolkata.

A wholly owned subsidiary Provident Housing Ltd. was established, to cater to the growing demand for mid-segment housing. Currently two large projects comprising of 5,500 units projects are being developed in Chennai and Bengaluru.

For media queries:

Vinod,
Concept PR,
9845226263

Kalyani Sarkar
Puravankara Projects Limited
9880488003

 

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