Why are Luxury Homebuyers Shifting Focus from South Mumbai to Chembur?

For many decades, South Mumbai was synonymous with luxurious living with prestigious locations directly facing the sea, such as Marine Drive, high-end living in Colaba, and the exclusivity of Mumbai's elite. Over the last few years, we have seen clear shifts in preferences towards homebuyers. Discerning customers are looking beyond South Mumbai, and Chembur is emerging as one of the top alternatives.

One of the projects leading this charge is Purva Clermont by Puravankar A landmark residential project that is offering world-class 3 Bhk flats for sale in Chembur. 

This blog seeks to understand why home buyers are choosing Chembur and how projects such as Purva Clermont are changing the standard of luxury life.
 

The Changing Dynamics of Luxury Living in Mumbai

There is something inherently charming about South Mumbai. However, in the face of traffic snarls, escalating property prices, and very little new inventory, many homebuyers are reconsidering their options. Families are looking for more than just a desirable pin code when it comes to their homes; they're now prioritizing accessibility, connectivity, and lifestyle choice above all else. 

Chembur, with its central location and rapidly developing infrastructure, strikes a balance between connectivity and comfort. It has positioned itself as a high-quality residential destination, and in turn provides a more desirable life, whilst also escaping the cramped streets of South Mumbai.

Strategic Location & Excellent Connectivity

Chembur’s biggest advantage is its location. Situated at the intersection of key business and lifestyle zones, it provides quick access to both South and Central Mumbai.

• BKC (Bandra-Kurla Complex): 15 minutes
• Fort: 20 minutes
• Lower Parel: 30 minutes
• SEEPZ (Andheri): 35 minutes

Additionally, with the upcoming metro network and improved road infrastructure, travel times are expected to reduce further. For luxury homebuyers who value convenience, this strategic positioning is a game-changer.

Lifestyle Upgrade with Modern Amenities

While older South Mumbai homes may be lacking in contemporary community contexts, the latest developments coming out of Chembur are designed with a globally inspired lifestyle. Purva Clermont really represents this cleverly merging smart home technology with indulgent rooftop experiences, accessories, gardens, and fit solutions designed with wellness in mind.

From first-rate gymnasiums and pools to astro decks, reflexology paths, and hammock gardens, Clermont brings the lifestyle, even luxury, of engagement that few South Mumbai projects create. New-age marketplace amenity offerings resonate with clients looking for the cumulative lifestyle rather than just a home.

The Rise of 3 BHK Homes in Chembur

While South Mumbai is known for its smaller apartment sizes despite the high price tag, Chembur offers more spacious configurations at competitive prices. Projects like Purva Clermont have elevated this further by offering 3 BHK flats for sale in Chembur that combine expansive layouts with premium design.

With 11 ft floor-to-floor height, cross-ventilated homes, and panoramic views of the Vashi creek and city skyline, these residences create a true sense of openness—something increasingly rare in South Mumbai.

For growing families, these 3 BHK apartments for sale in Chembur provide the right balance of space, comfort, and prestige.

A Low-Density Community

Another factor drawing buyers to Chembur is the promise of privacy and exclusivity. Purva Clermont, spread across 2.25 acres, is planned as a low-density community where residents enjoy both peace and security. Compared to the crowded towers of South Mumbai, this offers a refreshing sense of breathing room without compromising on city access.

Investment Potential

Real estate in Chembur is not just about lifestyle—it’s also a smart investment. The area has seen consistent appreciation due to its connectivity, infrastructure upgrades, and growing social ecosystem. For buyers seeking long-term value, Chembur offers higher returns on investment than many South Mumbai localities where prices have already peaked.

Luxury projects like Purva Clermont amplify this potential, combining the trust of Puravankara with the advantage of a fast-developing neighborhood.

Why Purva Clermont Stands Out

Purva Clermont is more than just another project in Chembur—it’s a statement of modern luxury. Here’s why it resonates with today’s discerning buyers:

• 2 & 3 bhk Apartments for Sale in Chembur with Blunex technology
• Global indulgences, including rooftop amenities and wellness spaces
• Panoramic views of the creek and the city skyline
• Exclusive low-density living for privacy and comfort
• Central location with unmatched connectivity to business hubs

For those who once considered South Mumbai the only choice for premium living, Clermont shows how Chembur now offers a compelling alternative.

The New Face of Luxury in Mumbai

Chembur is no longer just an affordable suburb—it has evolved into a high-demand, premium residential zone. With projects like Purva Clermont, it now delivers everything luxury homebuyers once expected only from South Mumbai: exclusivity, connectivity, spacious layouts, and indulgent amenities.

As the city continues to grow and redefine itself, Chembur is set to remain at the forefront of this luxury living transformation. And for buyers looking to upgrade their lifestyle, the choice is clear.

Ready to explore Purva Clermont? Contact us today to book your site visit!